The use of cookies and marketing tools

To allow you to make the best use of our website, we sometimes place small pieces of information – cookies – on your device. They store your specific settings and preferences for a period of time, so you don't have to enter them again every time you return to the site. We use this information to improve your comfort when visiting the website. Every website can send cookies to your browser if your browser settings allow it.

The cookies we use
 

Session

Session cookies are automatically deleted once the user leaves the web browser. They help ensure the proper display of the website while it is being visited.

Persistent

These are saved on the device for a definite period (a maximum of 2 years) and some contain an anonymous identification of your browser.
 

Technical cookies

Technical – They ensure the basic technical functionality of the website, i.e., logging in, using services, etc.

 

Google Tag Manager – the service is used only for easy management of measurement codes; it does not use any cookies and does not record any data. Conditions for processing data with the Google Analytics service.

 

Google Analytics - Used to generate anonymous statistics about web usage. The processor of data obtained on the basis of cookies is the company Google LLC Conditions for processing data with the Google Analytics service.

Marketing cookies

They help target marketing activities on our website and other sites where such campaigns are run. Targeted advertising is displayed to users based on their behaviour, which is transmitted anonymously through their browser settings and data stored in cookies. All of this helps us increase the quality of our services.

Targeted advertising increases the effectiveness of your campaign and prevents its display to users who aren't interested in it.
 

Employed marketing tools

We use the following measurement tools to refine the advertisements on this website.

Facebook tracking pixel

It helps target our ads on Facebook pages. Conditions for processing data by Facebook.

Sklik

Our website uses retargeting technologies from the Sklik service operated by Seznam.cz, a.s. This allows us to show visitors who have already demonstrated interest in our products our ads in the advertising network of Seznam.cz, a.s. Conditions for processing data by Sklik.

Google Adwords a remarketing

Used to set up Google Adwords and remarketing services. It addresses users on the basis of actions performed on our website. Conditions for processing data by AdWords.

 

How to adjust the use of cookies

Deleting

You can delete cookies in your browser – usually under the “History” of visited pages.

Blocking

Browsers allow you to block the placement of cookies on your computer. However, the functionality of this website will be limited. You can find information on the settings for storing cookies in your browser on the website of the provider of the specific browser:

Chrome

Firefox

Internet Explorer

Android - various browsers

Additional information on cookies and their use is available at  https://www.aboutcookies.org/.

This website uses Google Analytics

This website uses Google Analytics provided by Google, Inc. (hereinafter “Google”). Google Analytics uses cookie files. Information about your use of the website together with the contents of the cookie is transmitted by Google and stored on servers in the United States. Google will use this information to evaluate your use of the website, compiling reports on website activity for website operators and for providing other services relating to website activity and internet usage in general. Google may also provide this information to third parties when required by law or when these third parties process the information on Google's behalf.

Google Analytics is enhanced with related advertising features provided by Google, including:

• Google Display Network Impression Reporting;

• remarketing (showing ads on the content network based on products viewed,

• Advanced demographic reporting (anonymous demographic reporting)

• User-ID – a Google Analytics function that measures and analyses user behaviour across devices. We use a string of numbers or letters as the User-Id and never use personal data that would allow third parties to identify a specific person.

More information in the processing and use of data is available in Contractual Terms of Google.

How to block Google Analytics

If you do not wish to provide anonymous site usage data to Google Analytics, you can use the plugin provided by Google. After installing the plugin in your browser and activation, the data will no longer be sent.